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Both Fixed and Mobile Internet Services are Used in Most Companies in Romania

September 24, 2015

Two market surveys ordered by the Romanian National Authority for Management and Regulation in Communications (ANCOM) with the aim of identifying the consumption behaviour for fixed, respectively for mobile internet services in the companies and public institutions of Romania reveal that mobile internet is used, as well, in 77% of the companies that use fixed internet services, and that 91% of the companies that use mobile internet also use fixed internet services.

According to the survey on the fixed internet usage, 64% of those using also mobile internet services declare that they generally use the fixed connection while in the company/institution premises, mobile internet being usually accessed when they travel or when the fixed internet is out of order. Business users access the fixed internet especially for e-mail (98%), browsing (87%) and online banking (79%). The main criteria for choosing a fixed internet provider are the availability of the customer relations service and the fault repair term (84% of the respondents consider that this is very important or fairly important, this percentage reaching even 94% in companies with more than 50 employees), followed by the price of the subscription (82%), by the maximum transfer rate (77%) and by the possibility to offer a service bundle including fixed internet services (77%). Transfer rates may be measured and compared using Netograf.ro, an on-line tool made available by ANCOM.

A company holds, on average, 10 devices for fixed internet access, but only 8 of them are actually connected to the internet. Most companies access the fixed internet from a PC/desktop (85%), from a laptop/notebook (75%) and from a tablet (34%).

Almost three quarters of the respondents (73%) declare that they have not changed anything in the past 12 months as regards the fixed internet services used in the company/institution. Only 8% gave up their provider, and 20% changed the tariff plan, while keeping the provider. Furthermore, more than two thirds of the respondents (69%) declared they were not willing to change anything in their internet connection/connections in the next 12 months.

The survey on the fixed internet usage in companies/institutions was conducted by Mercury Research for ANCOM, during November 2014 - January 2015, by means of 1,499 interviews, and it is representative, on a national level, for the business users of internet access services provided at fixed locations in Romania. The margin of error is ±2.6, at a confidence level of 95%.

The survey on the mobile internet usage among business users reveals that, in 92% of the companies concerned, this service is accessed by means of a telephone/smartphone with a subscription to mobile telephony, 6% by means of a telephone/smartphone with a prepaid card, while 36% use tablets or USB sticks on their PC/laptop. The tablet/USB stick usage occurs mainly in companies with a turnover above 1 million euro (64%), as well as in those with more than 50 employees (41%). On average, the organisations concerned hold 6 SIM cards connected to mobile internet.

88% of the employees use the mobile internet on a daily or a nearly-daily basis, and in only 4% of the companies, it is used 2-3 times a month. The employees of small companies, commercial entreprises or public institutions answered in a greater share to use the mobile internet occasionally. Nevertheless, their daily usage share does not go below 76%. Mobile internet is mainly accessed for e-mail, browsing and file transfer, irrespective of the connection means used.

In selecting a mobile internet provider, companies consider, as main criteria, the subscription price, the mobile network coverage and the traffic included.

87% of the sampled organisations have not switched their mobile internet service providers in the past 12 months, and most of them declared that this situation is likely or very likely to remain the same in the next 12 months, as well.

The survey regarding the mobile internet usage in companies/institutions was conducted, for ANCOM, by International Consulting Expertise together with CCSAS, on a sample of 1,640 business users in Romania that use mobile internet services, with a maximum error of +/-2.53%, at a probability level of 95%.